Blog Post

The way forward for live export on social media platforms

Heli-Muster pilot Donal Sullivan discusses social media at the LIVEXchange 2022 conference.

LIVE export, cattle and peak farming bodies got some advice on social media strategy from one of the sector’s most followed ambassadors at the LIVEXchange 2022 conference in Darwin last week.

A conference session focused on what the sector has learnt since the three-month ban of live cattle exports to Indonesia in 2011, following a Four Corners report that highlighted the treatment of Australian cattle in Indonesian abattoirs.

Session moderator and live export class action facilitator Tracey…

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