Blog Post

Top grain and grassfed cattle producers recognised in annual MSA eating quality awards

SUPERIOR and consistent eating quality performance has been recognised in the 2023 Meat Standards Australia Excellence awards released by Meat & Livestock Australia today.

The awards recognise producers from across the country who consistently deliver beef of superior eating quality, based on compliance rates and Index performance under the MSA program.

MSA is based on more than 1.7 million taste tests judging tenderness, juiciness, flavour and overall liking by more than 250,000 consumers from 13 countries. It considers the factors that affect eating quality from the paddock to…

Click to check the original article.