Tyson Foods introduced a new, first-of-its-kind beef brand at the Annual Meat Conference being held in Dallas, Texas, this week. Brazen Beef is designed to actually deliver on end-consumer sustainability demands and bring disruption to the protein category.
Tyson said a ton of effort went into determining the 10% greenhouse gas (GHG) reduction. The company worked with researchers, technical experts and supply partners to identify and compare performance against an established GHG benchmark.
Cattle used for Brazen Beef products are enrolled in Tyson Foods’ Climate-Smart Beef Program…
