One of Japan’s most important food shows – the Supermarket Trade Show – just wrapped up and with support from industry partners, the U.S. Meat Export Federation showcased U.S. pork and beef products for key buyers from Japan’s retail sector. In early March, USMEF will lead similar efforts at FOODEX, Japan’s largest food trade show.
USMEF-Japan Marketing Director Tom Kasatani says these events play an important role in expanding the customer base for U.S. red meat products.
“Supermarket Trade Show is organized by the Japan Chain Store Association. It is so specific for the retail…