The foodservice sector has begun its recovery in the Philippines and importers are working to rebuild trade with end-user customers. To get U.S. red meat top-of-mind in this process, the U.S. Meat Export Federation resurrected a well-regarded training program established prior to the pandemic.
“Importers are looking for ways to build business back with their customers after the pandemic,” says Dave Rentoria, USMEF Philippines representative. “This training program is geared toward demonstrating how they can do that with U.S. beef, pork and lamb.”
USMEF conducted a two-day seminar near…