U.S. Meat Export Federation leadership traveled to Japan last week to mark the 45th anniversary of USMEF’s office in Tokyo. They met with meat industry leaders, hosted a meat recipe session for Japanese cooking teachers and social media influencers, visited displays of U.S. meat in grocery stores and held a 45th anniversary seminar for 200 of the country’s meat industry representatives.
USMEF Chairman Mark Swanson, founder of Tru Grit KGMS Enterprises in Fort Collins, Colorado, shares what he and other leaders learned during the trip.
“We had the wonderful opportunity to meet with…