USMEF expands mobile education, promotion in Central America

Restrictions related to the pandemic accelerated the development of a program already begun by U.S. Meat Export Federation in Mexico – mobile education and promotion. USMEF further developed its Mobile Kitchen and Grill Academy to implement educational activities with importers and their customers onsite, often in parking lots or open spaces near their offices. USMEF has experienced stronger engagement with importers and greater reach by taking educational programs on the road to new markets and regions of the…