If a cow grazes in a forest and no one is around to hear it, does it make a sound?
This goes to the core of the Australian beef industry’s challenge with deforestation; we can productively produce beef in a forest.
Deforestation is a significant focus of global sustainability initiatives.
There are a number of global commitments in development in the EU, USA and UK and within our supply chain. They all seek to define a forest, define what deforestation is and define land use change.
The beef industry needs to create a nature-positive…