WESTERN Australian vertically integrated beef producer Harvest Road has launched a new premium grainfed beef brand.
Harvey Beef Reserve is being produced from sustainably raised 100-day grainfed cattle fed at the company’s recently-developed Koojan Downs feedlot near the wheatbelt town of Moora, north of Perth.
The Koojan Downs feedlot project is showcased in Beef Central’s recent Top 25 Lotfeeders profile – click here to view.
Feeder cattle supply for the new brand is being drawn from different northern and southern climatic zones across the state to allow for consistent supply…
