INVOLVEMENT does not always equate with understanding. This is particularly true in the beef industry.
It is common to talk with experienced producers who know their businesses extremely well, but have less confidence or knowledge of other sectors within the industry.
At the same time, it is equally common for the industry to use language, terms and quite often jargon that are not necessarily understood by all industry participants.
One of the biggest challenges as a result is that it becomes easy to make assumptions about a business or a sector. These assumptions can result in…
