THERE are many defining images that spring to mind in describing a typical bull sale.
Aside from packed stands and agents gesturing to signal a bid, the iconic image is often producers standing in pens with bulls closely scrutinising sheets of paper.
Sale days can be an information overload for many producers. Aside from the catalogues which often arrive in the mail well ahead of the sale, there are the additional supplementary sheets to collect and then completion of registration requirements to bid before the bulls can even be inspected.
The addition of the supplementary sheets can…