Practically every new dollar that enters the U.S. beef industry originates from consumers who purchase beef products. When consumer beef demand is robust, beef industry participants flourish. But when demand is sluggish, industry participants are immensely challenged. Anything producers can do to positively influence consumer demand for beef will ultimately benefit them.
With funding assistance from the Kansas Beef Council, we are currently completing a study designed to rank factors affecting consumer beef purchase behavior. In the study we sought to rank factors affecting beef purchasing…
