Every company involved in red meat has an interest in being future-focused – thinking about upcoming generations and how they will shape not only the world, but that company’s future.
Both the meat and marketing industries have had their eye on Generation Z for some time now. The sixty-five million Gen Z Americans were born between 1997 and 2011 and about half have hit adulthood and are now making their own meat purchasing decisions. As more of these consumers come of age and progress further into their years as primary shoppers, we should expect to see shifts in how we think about and…
