Why $100 a kilo lamb chops are an easy sell

How much would you pay for a kilo of top quality lamb chops? Well Tom Bull of Kinross Station reckons his are worth 100 bucks a kilo, saying his Hampshire Downs lambs has marbling traits that put them on a par with the best cuts of beef. It’s a clever strategy to go super-premium when meat consumption is going down. PLUS Bonnie and Mollie Penfold of Four Daughters are chatting to Hugh Dawson,the 2021 Northern Territory Young Achiever of the Year. Hugh discusses his path into the agriculture industry, sustainability and the power of “thinking big”