An Australian marketing expert has laid out why, in business terms, an iconic beer producer has decided not to market its latest high-alcohol product to the Northern Territory.
In early March, Victoria Bitter, one of Australia’s most iconic beers, announced its plan to launch a new brew called Victoria Bitter Xtra, or VX.
The beverage will be brewed with the same ingredients that make up the original VB taste but with an added “bolder and more intense” flavour profile while boasting an alcohol content of 6 per cent.
VX will be sold in four-packs of 250ml stubbies, each worth 1.2…
