Youngsters try the immersive red meat VR experience on MLA’s stand at the Brisbane Ekka yesterday
AS the Royal Queensland Show ramps up for another year, the incredible story of Australian red meat and livestock is being showcased at the Brisbane Showgrounds between 12 August and 20 August.
With Meat & Livestock Australia staff and the industry’s Red Meat Ambassadors on hand at a dedicated display stand, a new initiative is being launched at this year’s Ekka: the Australian Beef and Lamb Paddock to Plate story.
Through an immersive 360-degree reality tour, the seven-minute-long…
