Zoetis is excited to announce its partnership with Select Sires Inc. to help cattle producers gain more from data. The partnership provides a grid marketing service, GeneNet, which will provide Performance Livestock Analytics customers a designated marketing platform to communicate and promote the value of their cattle. Select Sires’ farmer-owners will gain value with access to the Precision Animal Health portfolio from Zoetis, including beef genetic testing and Performance Livestock Analytics software.
The GeneNet grid marketing service negotiates fed-cattle pricing based on carcass…
